

FBC Education Session – Mastering the Art of Cold Calling
12 March at 9.30 am to 11.30 am
Mastering the Art of Cold Calling: Strategies for Turning Your Stale Database into Clients
Are you sitting on a goldmine of contacts but don’t know how to turn them into paying clients? Have you ever bought a database, only to feel overwhelmed by the number of calls you need to make? Or maybe you have old lists you’ve been meaning to follow up on but never get around to it?
If the fear of rejection, sounding like a telemarketer, or endless hang-ups has held you back, this session is for you.
Join Ashleigh Alsadie, CEO and owner of The Promo Donna and AshleighAlsadie.com, for an exclusive training on how to transform cold calling from a dreaded task into a powerful business tool.
What You’ll Learn:
✅ How to confidently pick up the phone and start real conversations
✅ A simple yet effective script to guide your calls without sounding robotic
✅ How to overcome objections and keep potential clients engaged
✅ The legal do’s and don’ts of cold calling in both B2B and B2C settings
Why Attend?
✔ Gain actionable strategies from one of Australia’s top cold calling experts
✔ Learn how to turn cold leads into warm sales opportunities
✔ Network with other business owners and professionals who share your challenges
✔ Walk away with a renewed confidence in making sales calls
Meet the Speaker: Ashleigh Alsadie
Ashleigh Alsadie is an accomplished speaker, entrepreneur, and expert in sales and lead generation. She runs two successful businesses:
The Promo Donna – A leading B2B lead generation firm that helps businesses across Australia secure high-quality sales leads and meetings.
AshleighAlsadie.com – Her personal brand, where she delivers training and coaching to business owners, sales teams, and professionals looking to refine their sales approach.
Ashleigh has worked with everyone from solopreneurs to corporate organisations, equipping them with the tools and techniques to build strong sales pipelines. Her training incorporates real-world strategies, NLP tactics, and even method acting techniques to help people develop the confidence and persona needed for successful sales conversations.

Event Details
📅 Date & Time: Wednesday, 12th March 2025 | 9:30 AM – 11:30 AM
📍 Venue: Labs, Frankston Arts Centre (Enter via Cube 37)
💰 Cost: Free for FBC Members | $50 for Non-Members
- Essential Members: 1 Ticket
- Executive Members: 2 Tickets
- Strategic Members: 4 Tickets
- Community Members: 10% Off Full Ticket Price with Discount Code
If you’re ready to stop hesitating and start making confident, results-driven calls, this event is not to be missed!
👉 Register today and take the first step toward mastering cold calling!