What is IP – Intellectual Property?
“Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.” – wipo.int
A recent report from IP Australia shows that on average, businesses that register IP rights are more productive than other businesses – up to 30% higher productivity with a patent or design right. Each additional trade mark filed is linked to an 8% increase in revenue per employee, and small and medium Australian organisations holding a patent tend to pay an 11% premium to their employees, and have higher levels of employee retention.
Join us on Wednesday August 9th, from 9.30am to 11.30am at the Frankston City Library to learn from IP experts Mark Williams and Nick Mountford, Partners from James & Wells.
Cost: FREE for FBC Members **JOIN TODAY** // $25 for non-members
Key takeaways you can expect to walk away with from this session:
- Using real world case studies, our experts will explain how businesses can use IP to protect and enhance their business and also how business can be disrupted by IP issues.
- They will provide an explanation of the various types of IP and detail how different types of IP may be relevant to different types of businesses. For example, copyright is likely to be more relevant to an art gallery than a coffee shop.
- The case studies will also be designed to explain the value of registering IP, including asset creation, revenue generation and ease of enforcement.
- An understanding of some common misconceptions/mistakes and also provide some practical tips to help avoid the common pitfalls.
This session promises to be accessible and informative to attendees for whom the seminar is their first exposure to such issues whilst also providing some useful nuggets of information for those attendees who have used the IP system before.